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You Can Call Me “Sweezey”
Most people do. Here are a few other fun things you may like to know about me.
Author & Producer
The Context Marketing Revolution (HBR, 2020)
listed by Axiom as the Best Marketing Book of 2021, and Amazon #1 new release in multiple categories, The Context Marketing revolution has created a cult following. A band of rouge marketers who believe we must work with our markets not on them.
The Electronic Propaganda Society (2019)
The Electronic Propaganda Society is a 9 part award-winning mini-series looking at the failure and future of marketing. You can binge it now from iTunes, Sticher, Soundcloud, or your favorite podcast app.
2019 dotCOMM Platinum Award: Podcast Mini-Series
2019 dotCOMM Platinum Award: Podcast Episode
2019 Hermes Platinum Award: Branded Content
2019 Hermes Platinum Award: Web Podcast Mini-Series
2019 SCA Award Silver: Branded Content / Podcast
Marketing Automation for Dummies (Wiley, 2014)
As an early pioneer of marketing automation Wiley asked me to write Marketing Automation for Dummies. The first primer on the subject, and as one reviewer wrote, “This book is a badly needed and the best, most comprehensive resource on the subject.”