The Context Marketing Revolution- HBR 2020
The Context Marketing Revolution is deeply supported by significant research showcasing what separates high performing marketing organizations from everyone else, and it all begins with a new idea of marketing, not new marketing ideas.
This book will change forever how you think about the purpose and practice of marketing and what it means to be a modern brand.
What people are saying:
“Whoah. This book is big, broad, deep, and smart as hell. It’s a comprehensive analysis of how people buy in the Infinite Media Era and a systematic framework to help every marketer rise to the many challenges of change. Read it and put it to work.”
-Doug Kessler, Founder Velocity Partners
“I almost exclusively read marketing books and this is, hands down, the best one I’ve ever read. And I’ve read some really good ones!”
– Jon-Mikel Bailey, CDMO Wellspring Digital
“A wonderfully helpful, interesting, and thoughtful book that helps place change in the context of the past. All too many books on marketing are hyperbolic, farfetched or academic, this is a superb book that cuts to the chase of the change that matters and gives you smart practical advice on what to do about it.”
–Tom Goodwin Author Digital Darwinism, Futures Lead, Publicis Groupe
Available at Indibound.org, Amazon, and other retailers.
Marketing Automation for Dummies – Wiley 2014
Wiley asked me to write Marketing Automation for Dummies for them back in 2013 due to my pioneering ideas on the topic. As a key member of the Pardot team I helped drive growth by helping our customers understand how to think about automation and in the process created many of the modern best practices for automation.
While it is a ‘Dummies’ book, it is not a simple-minded read. To this day it is still the best selling resource on the topic, and opening peoples minds up to a new world of automation, not just how to automate their old ideas.
To quote one reviewer: “This book is a badly needed and the best, most comprehensive resource on the subject.”
Other Selected Works:
- Creative Captial Is What Your Brand is Missing – AdAge
- Three Keys To Best In Class Marketing Budgets – Marketing Profs
- Why Businesses Hold The Key to Stemming Radicalization – The Observer
- Four Keys To The Future of Retail – Forbes
- 13 Steps to Content Marketing Success – CLickz.com
- 4 Ways to build Trust and Humanize your Brand – Moz.com (2nd Most Read Article of 2015)
- 25 Marketing Automation Thought Leaders to Follow – Mashable
- Customers: The real experts when it comes to effective marketing – Mashable
- Change Management in Demand Generation: Interview – Annuitas Group
- 25% of Fortune 500 use Marketing Automation – Clickz.com (Top 10 Most Read Article of 2013)