Here are the slides for my recent webinar for the AMA.
Context Now: The Playbook for Marketing in Turbulent Times
Join Harvard Business Author, Mathew Sweezey, as he dives into the marketing strategies for turbulent times. From his vantage point of looking at 16,000 global businesses, Sweezey will cover what to do when the unforeseen happens, how best-in-class companies are communicating in the context of the time, and what should we be doing now to plan for recovery.
Come prepared to learn:
– New Consumer Expectations
– How to meet your audience in the context of the moment
– How to plan for a 2X faster recovery
The talk track follows a discussion of how the current changes are to be looked at with the context of the current time and place and provides a prescriptive approach for brands to follow.