COVID has created one of the most unique times in our recent history. Smack in the middle of a massive digital transformation, the world is currently upside down and our current actions are more akin to our 2030 versions of ourselves than our current 2020 selves. In this presentation created for Social Media Week, I’ll outline the very phenomenon of how COVID has us living in the future, and why we will revert back to the past before catching back up to this life again in the future. This one will have you thinking!
Presentations
The Purpose Of It All
Experiences must be empathetic, and purpose must become a key focus of all brands. This is known by many but poorly executed by most. In this presentation created for Social Media Week, I’ll cover how to nail purpose-driven marketing, and why this is so much more than CSR.
The COVID Effect
COVID has been the greatest change agent our generation has ever known. It’s so pervasive many of its effects will likely take years to play out. In this presentation created for Social Media Week I’ll walk you through the major and minor effects COVID will have on marketing.
AI Is Calling
The future is going to be dominated by AI, but how will that affect marketing? In this presentation, I’ll cover what the future of marketing looks like and why all marketers will be AI reliant by as early as 2025. This is one of the biggest factors influencing our future. Enjoy.
The Post Cookie Future
This presentation was a part of the six-part series called, “Future State” I created for Social Media Week. You can watch the full series here.