It’s hard to know who to follow, so I’ve put together a list of genuine marketing thought leaders. Enjoy.
Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing because there are a lot of major changes on the horizon. The future of marketing is not set in stone but here is where it is going. If you […]
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It’s 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Combed the following study looks at over 7,500 marketers from around the globe over a period of two years (2016-2017) and identifies the five key traits to high performing marketing organizations. This presentation has been the Keynote at the Digital Summit series in Kansas City, as well as presented in various forms around the world. […]
After two years of work between Linkedin and Salesforce, the B2B Persona Project is finally complete. This is the only data set to look at the total size, growth, and churn of over 90 B2B personas, helping to answer questions such as “How Healthy is my Email Database”, or “I got 10k emails this year, […]
A question I often get from audiences when I speak, is “Who should we follow to learn more about marketing”? This is an interesting question, and one which is often hard to answer on the spot. It’s also made even more confusing as B.L Ochman points out in her article for AdAgee. where she highlights […]
Agile is a process of creating things in an iterative process, as opposed to merely having a single “great idea.” The concept of agile marketing was formalized in 2012, when The Agile Marketing Manifesto was written. In 2013, the Standish Group found agile projects succeeded three times more often than projects that followed an assembly line […]
This research was conducted via a survey of 400 B2B buyers in 2014. The point of the survey was to determine what type of content actually resonated with consumers, so we can make better content. I also expanded the research to included questions to help us better understand what consumers actually care about in content so […]
The Future of Marketing 2016: New Roles, and Trends from Mathew Sweezey
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation from Mathew Sweezey