This presentation was a part of the six-part series called, “Future State” I created for Social Media Week. You can watch the full series here.
Future of Marketing Blog
Future of Marketing 2020
The future isn’t always clear, but there are some obvious directions where we know it is headed. In this presentation, I’ll share with you what the future of marketing looks like from various angles. I’ll dive into new forms of social media, discuss the shrinking divide between B2B and B2C consumers, what do we do in a post cookie world, and why our idea of marketing must transform.
Warwick Business School Presentation – Context Marketing
Pros and Content Conference Presentation
Marketing In The New Normal
COVID-19 has changed our world more than any other single event in modern history. It has changed consumer behavior, access, desires, the economy, and as a result marketing. Marketing is now more complex than ever. It is moving faster than ever, and consumers are shifting their brand loyalties for a multitude of reasons. So we are we to do?
In the following presentation, I’ve outlined timelines for the New Normal, Recovery, and Next Normal as well as suggestions on what marketing should do during these trying times.