However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue.
Download the eBook, Staying Relevant, Productive and Sane and the Changing Landcape of Demand Generation written by Mathew Sweezey and Carlos Hidalgo.
This eBook will help you identify and implement effective Change Management principals to help effectively drive Demand Generation success for your organization.
- Why the status quo no longer works- Change Management is the missing link
- How to identify the barriers to Change
- Strategic steps to take to implement Change Management
- The realities of Change