Research

After two years of work between Linkedin and Salesforce, the B2B Persona Project is finally complete. This is the only data set to look at the total size, growth, and churn of over 90 B2B personas, helping to answer questions such as “How Healthy is my Email Database”, or “I got 10k emails this year, […]

This research was conducted via a survey of 400 B2B buyers in 2014. The point of the survey was to determine what type of content actually resonated with consumers, so we can make better content. I also expanded the research to included questions to help us better understand what consumers actually care about in content so […]

It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers. Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, […]

Working with the Salesforce Research team I helped develop the most comprehensive marketing report of 2015. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including: 3 most pressing business challenges Top 5 […]

Change Management is not an easy road to head down… However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue. Download the eBook, Staying Relevant, Productive and Sane and the Changing Landcape of Demand Generation […]

As Published in Clickz in 2013:  What can we learn as marketers from this research? Large companies are sometimes seen as slow-moving behemoths. Those listed on the Fortune 500 are some of the biggest around, so when I started to research their adoption of modern marketing tools I was expecting to see very low adoption […]

State of Demand 2013 from Mathew Sweezey