Mathew Sweezey

It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.

Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.

Using survey responses from 2,100+ marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.

Here’s a sneak peek at some of our findings:

• 84% of B2B marketers plan to increase or maintain their spend in 2015.
• 34% of B2B marketers plan to shift spend from traditional mass advertising to advertising on digital channels.

Top business challenges for B2B marketers:

• New business development (33%)
• Quality of leads (32%)
• Demand and lead generation (27%)