Mathew Sweezey

Web3 Advisor

Presentations

Marketing In The New Normal

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COVID-19 has changed our world more than any other single event in modern history. It has changed consumer behavior, access, desires, the economy, and as a result marketing. Marketing is now more complex than ever. It is moving faster than ever, and consumers are shifting their brand loyalties for a multitude of reasons. So we are we to do?

In the following presentation, I’ve outlined timelines for the New Normal, Recovery, and Next Normal as well as suggestions on what marketing should do during these trying times.

SMWONE Presentation – After The Fall: Marketing In The Post Attention Era

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There are over 600 million consumers using Ad blocking. This is easily the world’s largest boycott, and it is against advertising. Consumers are done with us trying to steal their attention, and we must find a new way to breakthrough.

In this data-driven presentation, join Mathew Sweezey, author of The Context Marketing Revolution (HBR 2020), as he reveals why context has replaced attention as the foundation of modern marketing, the five elements of context, and how breakout brands like Tesla and Salesforce are leveraging them across the customer journey to dominate their markets via this new idea of marketing.

Attend this session and learn:

How to create a deeper connection to your brand beyond a product or service
Why context is necessary to break through to customers amidst a new “infinite media” environment
How to use consumer psychology to combine empathy, voice, and brand congruence simultaneously
Consent: By clicking “Save Seat”, you are confirming your attendance and also giving permission for the host to send a follow up email with a recap, session materials and other relevant information.

AMA Webinar – Context Now: The Playbook for Marketing in Turbulent Times

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Here are the slides for my recent webinar for the AMA.

Context Now: The Playbook for Marketing in Turbulent Times
Join Harvard Business Author, Mathew Sweezey, as he dives into the marketing strategies for turbulent times. From his vantage point of looking at 16,000 global businesses, Sweezey will cover what to do when the unforeseen happens, how best-in-class companies are communicating in the context of the time, and what should we be doing now to plan for recovery.

Come prepared to learn:
– New Consumer Expectations
– How to meet your audience in the context of the moment
– How to plan for a 2X faster recovery

The talk track follows a discussion of how the current changes are to be looked at with the context of the current time and place and provides a prescriptive approach for brands to follow.