Combed the following study looks at over 7,500 marketers from around the globe over a period of two years (2016-2017) and identifies the five key traits to high performing marketing organizations. This presentation has been the Keynote at the Digital Summit series in Kansas City, as well as presented in various forms around the world.
Presentations
The B2B Persona Project
After two years of work between Linkedin and Salesforce, the B2B Persona Project is finally complete. This is the only data set to look at the total size, growth, and churn of over 90 B2B personas, helping to answer questions such as “How Healthy is my Email Database”, or “I got 10k emails this year, but out of how many?”.
103 Genuine Marketing Thought Leaders
A question I often get from audiences when I speak, is “Who should we follow to learn more about marketing”? This is an interesting question, and one which is often hard to answer on the spot. It’s also made even more confusing as B.L Ochman points out in her article for AdAgee. where she highlights the issue over 181,000 people all claiming to be social media experts, ninja’s, and guru’s. So to have a better answer and to help everyone cut through the limitless self promotion I got together with a few of my colleagues and decided make a curated-list of the thought leaders, actual thought leaders listen to.
The X Factor: The Secret of Agile Content Marketing
Agile is a process of creating things in an iterative process, as opposed to merely having a single “great idea.”
The concept of agile marketing was formalized in 2012, when The Agile Marketing Manifesto was written. In 2013, the Standish Group found agile projects succeeded three times more often than projects that followed an assembly line or “waterfall” process. They also found that this system required less time and was significantly less expensive to execute.